CellDSGN was born out of passion for design and an enduring enthusiasm for creating beauty. In 2003 two young designers set up this design-consultancy studio in Italy after completing their post-graduate training at the Domus Academy, design school in Milan. Both Smita Singh Rathore and Himanshu Shani worked with important brands and labels including Diesel, Neil Barrett, Levi's, Gas Jeans, and 55 DSL which acquainted them with the who's who of the fashion world. 2006 saw the designers move back to their homeland and set up their studio in New Delhi.
The studio is located on the shores of a lake in the heart of Delhi involving a team of creative minds, from architects to artists, who believe in and harmonise the philosophy of ‘balanced design'.
At CellDSGN, we firmly believe that creativity is limitless and over the years have widened our areas of expertise to include product, furnishings and accessory design along with fashion. Our fashion background allows CellDSGN to mix flair for fashion with the functionality of design. 11.11 We are ones...A hybrid understanding of the power of the collective, synergised with the unique perspective of the individual.
A collection inspired by everything, which stimulates intrigue and the simplest of questions...why?
Voluminous, flowing drapes, structural, androgynous detailing that accentuates the feminine form. The philosophy of ‘evolved-simple' clothing to express a distinctive and definitive style.
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