| After graduating from the National Institute of Fashion Technology, New Delhi in 2001, Rahul left for London to do a one year course at the London College of Printing, London. On his return he based himself in New Delhi and went to work with the well known designer Rajesh Pratap Singh. After having assisted Rajesh for 3 years Rahul started his own studio in New Delhi and called his label Rahul Reddy. The label successfully retails from various stores across India, currently retailing from Ensemble (Delhi), Ensemble (Mumbai), L'affaire (Delhi), Elahe (Hyderabad), 85 Lansdowne (Calcutta), Zoya (Mumbai), Cinnamon (Bangalore), Moonriver (Delhi), Maiah (Hyderabad), Zenon (Calcutta) and Evoluzione (Chennai). Rahul's clothes are simple and extremely wearable but with a slight ‘twist' which sets them apart from the normal. The fabric as a base is primarily plain, but the surface embellishment is very graphic and bold. There is a heavy influence of graphic art in his embroideries. He also more often than not replaces embroideries with various texturing techniques on the fabric. The overall look of most of his clothes is very modern. Many of the garments have incorporated traditional Indian printing and embroideries in a very non traditional aesthetic. Jolene's Garden (Fall Winter 2008) Jolene wants to escape the demands of everyday life, to take a moment to introspect. But its almost impossible, as her mind still lingers over the everyday nuances of everyday life. This overlap of emotional extremes makes her want to lose herself in a dreamy garden where she feels at peace with her self. Though Jolene is imaginary there exists one in all of us. This collection is a representation of these emotional extremes. The colours are a bled of various shades of mustard, chocolate, magenta, mauve and grey. The fabrics used are a variety of cottons, silks and wool. The silhouettes are clean and simple with a strong emphasis on the surface of the garment
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