After the launch of their diffusion label AZARA at their debut show in 2008 this designer duo have steadily grown both internationally and domestically. This fall they are launching their pret label called "alpananeeraj" that will cater to  a cutting edge fashion forward clientele.They strive to raise the bar of performance and creativity every season and are known for their unusual, quirky yet wearable designs.Their strength lies in bold prints ,intricate textures and  unusual embroideries that have caught the attention of media and buyers alike.Having dressed the likes of Elizabeth Hurley early into their career,their designs are universally appealing. They have even represented India at the tenth anniversary of the Miami Fashion Week with great success and rave reviews .

Their product range caters to wide variety of clientele and includes everything from dresses, tunics, skirts , tops to gowns and drapes.Recently they have diversified into accessories mainly shoes that have been received with acclaim.The brands "AZARA" and "alpananeeraj" are available at select stores in India and internationally